03.1 / Website / IT training← All work
Reetus · Website design and development

Three pillars, one screen, no hunting

Training, consulting and services sat in one undifferentiated offer. No performance claims here. The work is the build.

Mobile first
Responsive across devices
Built for phone, tablet and desktop
SEO ready
Structure and speed
Clean markup, fast loads, crawlable hierarchy
3 pillars
Navigation model
Courses, consulting, services

01 / The challenge

  • Three offers with no path for a visitor to self-select.
  • Most traffic arrives on mobile, where the old layout collapsed.
  • No technical base for search to build on later.

02 / The approach

Built mobile first

A layout that keeps its structure from phone to desktop instead of stacking into a column of cards.

Search built in

Fast loads, proper heading structure and clean code, so search work needs no retrofit.

Three clear paths

Courses, consulting and services as primary routes, one action per card.

03 / The evidence

Reetus website, courses, consulting and services pillars
01Three self-select paths above the fold
02One action per card
03Flat, high contrast layout

The three pillar block carries the whole offer in one screen. Each card does one job and ends in one action, so nobody has to work out what kind of visitor they are.

Desktop homepage, above the fold.
Desktop homepage, above the fold.
Mobile rendering of the same page.
Mobile rendering of the same page.
Interior course page layout.
Interior course page layout.
Secondary page in the same system.
Secondary page in the same system.

04 / The takeaway

A website is infrastructure. Build it clean and every channel added after it works harder.

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Attention gets you noticed.Conversion gets you paid.