Air Sentinel · SEO / Technical / Content
A SaaS domain from zero to 3.3K clicks in one quarter
A SaaS product with a new domain and no organic history. The brief was a foundation that ranks on intent, not a content library nobody searches for.
3.3K
Clicks, 3 months
Search Console, 19 Apr to 18 Jun
63.9K
Impressions, 3 months
Same window
5.2%
Average CTR
At average position 10.2
8,252
New users, 90 days
GA4, 37% from organic search
01 / The challenge
- A new domain with no ranking history and nothing to build on.
- No structure connecting search demand to the pages that convert.
- Indexation behaviour unproven on a site built from scratch.
02 / The approach
Research before pages
Keyword work first, then a site structure aimed at high intent, lead-focused queries from day one.
Clean authority early
Harmful links pre-empted and quality links secured while the domain was still young.
Built to be crawled
Technical best practice applied up front for faster indexing and better crawl rates.
03 / The evidence
01Clicks 3.3K
02Impressions 63.9K
03CTR 5.2%
04Position 10.2
The curve is the argument. Flat through April, then a sustained climb from mid May as indexation caught up with the structure. A 5.2% CTR at position 10.2 says the pages ranking are the ones matching intent.
04 / The takeaway
On a new domain the structure decides how fast content can work. Build it first.
Start a project like this →