NicOver · Meta Ads / Sales
113 website purchases in two months
An online store that needed Meta to sell, not just to be seen. Fixed daily budget, judged on purchases tracked in the account.
113
Website purchases
Meta Ads Manager, 1 Jul to 31 Aug 2026
₹774.90
Cost per purchase
Same window
787,100
Impressions
On ₹87,563.75 spend
01 / The challenge
- A fixed ₹1,750 daily budget that had to produce purchases, not reach.
- Results judged on tracked website purchases, not clicks.
- Two months to prove the channel could sell.
02 / The approach
Sales objective
Campaign optimised for website purchases, so Meta buys the audience most likely to check out.
Budget held steady
A fixed daily budget so the algorithm could learn instead of resetting every few days.
Purchases tracked
Every result is a website purchase recorded in the account, readable by the client.
03 / The evidence
01113 website purchases
02₹774.90 per purchase
03₹87,563.75 spent
04787,100 impressions
One campaign, one fixed daily budget, two months. Every one of the 113 results is a tracked website purchase in Meta Ads Manager, dated 1 July to 31 August 2026.
04 / The takeaway
Paid social is judged at the checkout. Everything above that line is a cost.
Start a project like this →