Jewelry Palace · Meta Ads / Awareness and sales
Cheap reach feeding a sales campaign
A jewellery store selling a considered purchase: wedding and custom rings. It needed awareness and sales from the same account.
$39.45
Cost per purchase
Sales campaign, 1 to 20 Sep 2025
77,070
People reached
Awareness campaign, $141.19 spend
$1.83
Per 1,000 people reached
Same campaign
01 / The challenge
- A new store needing awareness and sales at the same time.
- Ring buyers take time to decide, so one-touch campaigns under-sell.
- Twenty past campaigns in the account and no clear structure.
02 / The approach
Awareness and sales split
A low-cost reach campaign builds the audience, a sales campaign converts it.
Retargeting for the long cycle
A dedicated retargeting campaign for people who looked and left.
Creative formats tested
Carousel and custom creative run side by side against the sales campaign.
03 / The evidence
0177,070 reached for $141.19
028 purchases at $39.45 each
Reach at under two dollars per thousand people keeps the sales campaign supplied with warm audiences. The sales campaign then converts at $39.45 a purchase.
04 / The takeaway
For a considered purchase, cheap reach and a focused sales campaign work as one system.
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