Meridian Hospital · SEO / Content / Technical
From page two to position 7 in six months
A multispeciality hospital in Kolathur, Chennai, sitting on page two for the searches its patients make.
20 → 7
Average position
Search Console, 6 months vs previous 6
10.7K → 15.7K
Organic clicks
Same window, up 47%
546K → 3.22M
Impressions
Same window, almost 6x
01 / The challenge
- Content written for the hospital, not for the patient searching.
- Crawl errors, site speed and mobile usability holding rankings down.
- Page two average position for the queries that matter locally.
02 / The approach
Content matched to patients
Existing pages reworked and new ones built around what local patients search for.
Technical SEO resolved
Crawl errors, speed and mobile usability fixed so the content could rank.
Authority built
Quality backlinks secured to lift the domain in local healthcare search.
03 / The evidence
01Clicks 10.7K → 15.7K
02Impressions 546K → 3.22M
03CTR 2% → 0.5%
04Position 20 → 7
CTR fell from 2% to 0.5% because impressions grew almost six times, mostly on broad searches. For a local hospital the number that matters is position. Moving from 20 to 7 means moving from page two onto page one.
04 / The takeaway
Almost nobody reads page two. Getting to position 7 is what put the hospital in front of patients.
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